All the sites and webpages are connected in one way or other using links. If you are a new to search engine optimization you will be hearing and hear more SEO terms and on the go you will gain more knowledge. When it comes to link building some of the common terms that reach you are index and noindex, inbound links and outbound links, reciprocal links and three way links, do follow and no follow links. You will learn all these terms in this post, but one thing that gets detailed is about do follow and no follow links.
Hyper link example – <a href=”https://blogtimenow.com/”>Blog Time Now</a>
Related: Basic SEO strategies for beginners
Do Follow VS No Follow links – What’s the difference?
Do follow link – A normal hyper link in which Google and other search engine bots follows through the link is do follow link. I know this is too short to understand.
Here is an example – To rank in Google for a particular keyword you need some points and the points are number of backlinks pointing to your site (inbound links) and Google considers only the link that can be followed and that is do follow links. More do follow links pointing to your site is more the points and more the points is you rank well.
It’s not that all do follow links gets you points. Google has several factors when ranking a site and one that it considers to give more points to a site is by PR (Page Rank). A do follow link pointing to your site from a high authority site (ex: getting a link from BBC)
No follow link – A link that doesn’t allows search engines bots to follow through are no follow links. A no follow link is added with rel=”nofollow” attribute.
Example for no follow link – <a href=”https://blogtimenow.com/” rel=”nofollow” >Blog Time Now</a>
What is the use of No follow link – In order to avoid spam comments in blogs Matt Cutts and Jason Shellon introduced this in early 2005. So if you wish not to send any ranking juice from your site you can use no follow for links. By default wordpress and Blogger will have no follow for comments; it’s recommended you to have that to avoid spam comments.
How to check a link is do follow or no follow – When commenting on several blogs we will be looking for dofollow blogs and to check do follow and no follow just right click on that page and view page source, next press ctrl + F and search for nofollow. You can use “nofollow simple” chrome extension that easily finds you nofollow links.
Did you know these?
Inbound links – From other site or webpage a link that points to your site is known as inbound links.
Outbound links – Links that are pointing to other external site from your site is known as outbound links.
Internal links– Links that are pointing to other pages within your site are known as internal links. Best example would be this link how to build backlinks the right way
No index – It is a Meta tag for robots to specify about no indexing of that page. <meta name=”googlebot” content=”noindex”>
Reciprocal links – Link from A to B website and a link from B to A website.
These are just a basics dealing with SEO. Day by day you will learn more about SEO. Subscribe to Blog Time Now and get the latest updates.