Some think that Email marketing is in-effective and old fashioned but the truth is Email marketing still works like a charm. If you are willing to promote your business online then among many types of internet marketing Email marketing is also considered to be the one of the most effective and well known.
Moreover social media marketing, article marketing and video marketing which is more popular these days; many successful online entrepreneurs know the importance of Email marketing and they implement it and enhance the growth of their business online.
So what is Email marketing? It is a direct marketing to a large number of people (current and potential customers) by sending a commercial message (sales request, business request, ads) using Email is called Email marketing
Importance of Email marketing
Email marketing is more powerful: – Email marketing is considered to be more powerful because the promotional conversation of your business lies in one’s personal environment known as Inbox.
E-mail marketing reduces time and effort: – It’s not like article marketing or video marketing which takes time and effort to cover and attract more business audience. You can get more fresh E-mail templates online, with some design and promotional content of your business you can reach more business audience in lesser time and effort with just one click.
Cost effective marketing:- It’s not free! But Email marketing is more affordable and cost effective internet marketing way to promote your business.
Drives offline sale: – An survey about Email marketing shows that 60% of email users are purchasing offline after receiving an promotional email.
Building business relationship:- Email marketing helps you to build a long lasting business relationships with targeted customers. People will be more loyal and trust your business if your email attracts them.
Moreover with all these importance of Email marketing there are several strategies that you must know about email marketing in order to promote your business effectively.